Pierre Hadaya is a full professor at the School of Management at the Université du Québec à Montréal where he is also co-director of the Center of Expertise in Organizational Digital Transformation (CETNO) and coordinator of the SAP Alliance. His research and teaching activities focus on strategic management, organizational transformation and its governance, the business architecture approach, and the strategic alignment of IT (including IT Enterprise Architecture). Mr. Hadaya serves on the Board of Directors of the Association for Strategic Planning (ASP). As co-founder of the ASATE Group, he also collaborates with organizations that want to transform themselves in order to develop a competitive advantage