The aim of this proposal (IDAology) is the exploration, recording, and promotion of livestock farming in the Psiloritis Geopark as a central element of the Intangible Cultural Heritage (ICH) of the area, as Psiloritis mountain is a place with a strong human presence from the Minoan years until today that creates, bears and inherits its history, and the most stable human factor in Psiloritis is the shepherd, as livestock farming is the main source of wealth and management of the mountain. Contrary to the material dimensions (geology, flora and fauna, natural environment) that have been extensively studied, aspects of the ICH have been studied only fragmentarily and amateurishly, while systematic and methodical scientific approach and its visibility with modern instruments is virtually absent. This project will contribute in a systematic and methodical way to the recording of the "unwritten" institutional framework of organizing the shepherd society of Psiloritis and its promotion through the use of digital technology. The project will be based on innovative technologies for the digital documentation of customary attributes through the use and expansion of CIDOC-DCM ontology and the implementation of a digital repository. Experiential experience of IDAology in space-time will be achieved with innovative, virtual and augmented reality technologies, placing the user individually in the "physical" space and time where an action is taking place, giving visual and sound feedback using individual viewing devices. Further research objective of the project is the study and promotion of livestock farming in Psiloritis Geopark as dynamically correlated with the historical, social, cultural and natural environment in which it exists, as well as its imprint in its relations (relatives, politicians, genders) which it builds, supports and transfers.