The modern marketing evolved significantly from the days of standard 4P concept. Nowadays a marketer has to deal with product, engineering, automation, data and tons of experimentation. This deep integration of marketing, product and data gives to the tech businesses more viability, adaptability and sustainability. That’s why tech companies and start-ups are embracing the growth hacking toolkit as it allows them to establish product-market fit, acquire customer faster and then retain them better.
In this talk I will de-mystify the growth hacking concept focusing on the lean marketing funnel, the growth hacking tools and great examples from the US Tech companies, UK FinTech start-ups and my own experience. Additional focus will be on data science and how marketing can leverage the data to make the right decisions.