Lecture

Growth Hacking: the future of Marketing in Tech
21.11.2016
Speaker: Victoria Rusnac, Marketing Leader at Intuit UK and Startup mentor
Date: 21 November 2016 Time: 15:30
Location: Seminar Room 1 (1st floor), FORTH, Heraklion, Crete
Host: Stefano Iellamo, TNL

Abstract:

The modern marketing evolved significantly from the days of standard 4P concept. Nowadays a marketer has to deal with product, engineering, automation, data and tons of experimentation. This deep integration of marketing, product and data gives to the tech businesses more viability, adaptability and sustainability. That’s why tech companies and start-ups are embracing the growth hacking toolkit as it allows them to establish product-market fit, acquire customer faster and then retain them better.

In this talk I will de-mystify the growth hacking concept focusing on the lean marketing funnel, the growth hacking tools and great examples from the US Tech companies, UK FinTech start-ups and my own experience. Additional focus will be on data science and how marketing can leverage the data to make the right decisions.

Bio:

With over 10 years of marketing experience in FMCG, Telecom, FinTech and tech start-ups, Victoria’s expertise lies in integrated marketing strategies, branding, advertising, product management, digital marketing, consumer empathy and business model innovation. She is proud of having worked with exciting brands as KitKat, Nesquik, Orange, EE and now QuickBooks. Recently at EE Victoria was in charge of launching from scratch a digital-focused “EE pay as you go” brand. In her free time Victoria is passionate about start-up scene: she is a marketing strategic at the London Venture Factory, a mentor at Virgin StartUp and a speaker at marketing conferences and events.

Victoria holds an Executive MBA from the London Business School.

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